Pro Direct Soccer x Nike

Challenge

To take over a fruit and veg store in Brixton offering free Mercurial Air Max boots to some of the Pro Direct x Nike Connected Members ahead of the boots launch. Partnering up with the 160over90 creative team we created an in-store activation with a difference. With Jimmy Bullard as our store manager we created a super fun and engaging experience that landed well with Pro Direct members and gained plenty of traction on social media.