Nike Feel It To Believe It

Challenge

Partnering with XYZ, I was invited to head up design and space planing for a two day immersive Nike running event at their offices in London Bridge. All created story telling pieces had to help visitors feel and believe in the benefits of the ultra soft cushioning used in the Nike Invincible running shoe. The main outtake was for invited run crews to elevate their everyday run to the next level, because feeling is believing.