Cannes

Challenge

To design and build an event space to showcase BAT's leadership and knowledge in GTR at the annual TFWA event. To attract B2B contacts within the Duty Free channel

Solution

We created a visitor exhibition around the concept idea of 'proud to be partners'. A central white 'gallery' space expresses BAT's insights with props and products. Additional break-out meeting rooms provide space for conference presentations and in-depth conversations

Created while working with Ogilvy Action